Privacy & Cookies Policy

St Michael’s Manor Hotel’s Privacy & Cookie information

1. St Michael’s Manor Hotel commitment to protecting your privacy

Because we consider you an important guest of St Michael’s Manor Hotel, our first priority is to offer you a home away from home and a stay that makes you want to come back for more. Your complete satisfaction and confidence in St Michael’s Manor Hotel is absolutely essential to us. That’s why, as part of our commitment to meeting your expectations, we have updated our privacy policy. This formalises our commitments to you and describes how St Michael’s Manor Hotel uses your personal data.

This website is the property of St Michaels Manor Hotel Ltd. We take the privacy of all visitors to this website very seriously and therefore set out in this privacy and cookies policy our position regarding certain privacy matters and the use of cookies on this website.

This policy covers all data that is shared by a visitor with us whether directly via www.stmichaelsmanor.com or via email.

This policy provides an explanation as to what happens to any personal data that you share with us, or that we collect from you either directly via this website or via email.

2. Consent

“Personal data” means any information collected and logged in a format that allows you to be identified personally, either directly (e.g. name) or indirectly (e.g. telephone number) as a person. Before providing us with this information, we recommend that you read this document describing our privacy policy. This Personal Data Protection policy forms part of the terms and conditions that govern our hotel services. By accepting these terms and conditions, you expressly accept the provisions of this policy.

3. Scope of application

This policy applies:

• To all data processing implemented in our hotel
  To St Michaels Manor Hotel reservation websites, including www.stmichaelsmanor.com

4. What personal data is collected?

At various times, we will be obliged to ask you, as a St Michaels Manor Hotel customer, for information about you and/or members of your family, such as:

• Contact details (for example, last name, first name, telephone number, email)
• Personal information (for example, date of birth, nationality)
• Information relating to your children (for example, first name, date of birth, age)
• Your credit card number (for transaction and reservation purposes)
• Your arrival and departure dates
• Your preferences and interests (for example, preferred floor, cultural interests, newspapers)
• Your questions/comments, during or following a stay at St Michaels Manor Hotel.

The information collected in relation to persons under 18 years of age is limited to their name, nationality and date of birth, which can only be supplied to us by an adult. We do not deliberately collect sensitive information, such as information concerning race, ethnicity, political opinions, religious and philosophical beliefs, union membership, or details of sexual orientation. Depending on applicable local laws, other information which could be considered sensitive, such as your credit card number, your leisure activities, personal activities and hobbies, may be collected in order to meet your requirements or provide you with an appropriate service, such as a specific diet. In this case, depending on the laws in force in certain countries, your prior consent may be required with regard to the collection of this sensitive information.

5. When is your personal data collected?

Personal data may be collected on a variety of occasions, including:

• Hotel activities: Booking a room , Checking-in and paying, Requests, complaints and/or disputes.
• Participation in marketing programs or events: Signing up for loyalty programs, Participation in customer surveys, Online games or competitions, Subscription to newsletters, in order to receive offers and promotions via email.
• Transmission of information from third parties: Tour operators, travel agencies, GDS reservation systems, and others
• Internet activities: Connection to St Michaels Manor Hotel website (IP address, cookies), Online forms (online reservation, questionnaires, St Michaels Manor Hotel pages on social networks, etc.).

6. How will we use the information about you?

We collect your personal data for the purposes of:

• Meeting our obligations to our customers.
• Managing the reservation of rooms and accommodation requests: Creation and storage of legal documents in compliance with accounting standards.
  Managing your stay at the hotel: Monitoring use of services (telephone, bar, etc), Managing access to rooms, Internal management of lists of customers having behaved inappropriately during their stay at the hotel (aggressive and anti-social behaviour, non-compliance with the hotel contract, non-compliance with safety regulations, theft, damage and vandalism, or payment incidents).
• Improving our hotel service, especially: Processing your personal data in our customer marketing program in order to carry out marketing operations, promote brands and gain a better understanding of your requirements and wishes, Adapting our products and services to better meet your requirements, Customising commercial offers and the promotional messages we send to you, Informing you of special offers and any new services created by St Michaels Manor Hotel.
• Managing our relationship with customers before, during and after your stay: Segmentation operations based on reservation history and customer travel preferences with a view to sending targeted communications, Predicting and anticipating future behaviours, Developing statistics and commercial scores, and carrying out reporting, Providing context data for offer tool when a customer visits the website or makes a reservation, Knowing and managing the preferences of new or repeat customers, Sending newsletters, promotions and tourist, hotel or service offers, or contacting by telephone, Managing requests to unsubscribe from newsletters, promotions, tourist offers and satisfaction surveys, Taking into account the right to object, Using a dedicated telephone service to search for persons staying at St Michaels Manor Hotel in the event of serious events affecting the hotel (natural disasters, terrorist attacks etc.).
• Use a trusted third party to cross-check, analyse and apply certain devices to your collected data at the time of booking or at the time of your stay, in order to determine your interests and your customer profile, and to allow us to send you personalised offers.
• Improving St Michaels Manor Hotel services, especially: Carrying out surveys and analyses of questionnaires and customer comments, Managing claims/complaints.
• Securing and enhancing your use of the St Michaels Manor Hotel website, especially: Improving navigation, Implementing security and fraud prevention.
• Conforming to local legislation (for example, storing of accounting documents).

7. Conditions of third-party access to your personal data

To guarantee you the right of access and amendment (“Access and modification” clause), we have to share your personal data with internal and external recipients subject to the following conditions:

a. Within St Michaels Manor Hotel, in order to offer you the best service, we can share your personal data and give access to authorised personnel from St Michaels Manor Hotel, including:

• Hotel staff
• Reservation staff using St Michaels Manor Hotel reservation tools
• IT departments
• Commercial partners and marketing services such as an email service provider
• Medical services if applicable
• Legal services if applicable

Generally, any appropriate person within St Michaels Manor Hotel entities for certain specific categories of personal data.

b. With service providers and partners: your personal data may be sent to a third party for the purposes of supplying you with required services and improving your stay, for example:

• External service providers: IT sub-contractors, banks, credit card issuers, external lawyers, dispatchers, printers.
• Commercial partners: St Michaels Manor Hotel may, unless you specify otherwise to us, enhance your profile by sharing certain personal information with its preferred commercial partners. In this case, a trusted third party may cross-check, analyse and apply certain devices to your data. This data processing will allow St Michaels Manor Hotel and its privileged contractual partners to determine your interests and your customer profile, and will allow us to send you personalised offers.

c. Local authorities: We may also be obliged to send your information to local authorities if this is required by law or as part of an inquiry and in accordance with local regulations.

8. Protection of your personal data during international transfers

For the purposes set out in Clause 6 of this policy, we may transfer your personal data to internal or external recipients who may be in countries offering different levels of personal data protection. Consequently, in addition to implementation of this policy, St Michaels Manor Hotel employs appropriate measures to ensure secure transfer of your personal data to a St Michaels Manor Hotel entity or to an external recipient located in a country offering a different level of privacy from that proposed in the country where the personal data is collected. Other than those that are required to carry out your reservation, data flows to countries having different levels of personal data protection are regulated by standard contractual manager-to-subcontractor clauses defined by the European Commission. Data flows to the United States are made to entities that belong to Privacy Shield.

9. How we secure your information

St Michaels Manor Hotel takes data security seriously, and we use appropriate technologies and procedures to protect personal information. Our information security policies and procedures are aligned with widely accepted international standards; we apply the controls detailed in the Payment Card Industry Data Security Standard to all environments storing personal data. These standards are applied and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements.

For example:

Policies and procedures

• We have measures in place to protect against accidental loss and unauthorised access, use, destruction, or disclosure of data
• We have a Business Continuity and Disaster Recovery strategy that is designed to safeguard the continuity of our service to our guests and to protect our people and assets
• We place appropriate restrictions on access to personal information
• We implement appropriate measures and controls, including monitoring and physical measures, to store and transfer data securely

Training for employees and contractors

• We require privacy, information security, and other applicable training on a regular basis for our employees and contractors who have access to personal information and other sensitive data
• We take steps to ensure that our employees and contractors operate in accordance with our information security policies and procedures and any applicable contractual conditions
Vendor risk management
• We require, through the use of contracts and security reviews, our third-party vendors and providers to protect any personal information with which they are entrusted in accordance with our security policies and procedures

You might find links to third party websites on our website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

10. Marketing

We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email marketing@stmichaelsmanor.com or click the unsubscribe link at the footer of any of our marketing emails.

11. Cookies

We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

• Site functionality cookies – these cookies allow you to navigate the site and use our features.
• Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
• Customer preference cookies – when you are browsing, these cookies will remember your preferences (like your language or location), so we can make your experience as seamless as possible and more personal to you.
• Targeting or advertising cookies – these cookies are used to deliver relevant Google Ads and Meta Ads to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

12. Updates and changes to our how to protect your privacy

We may modify this policy from time to time. Consequently, we recommend that you consult it regularly, particularly when making a reservation at St Michaels Manor Hotel.

13. Questions and contacts

For any questions concerning the St Michaels Manor Hotel privacy policy, please contact the Marketing team (“Access and modification”clause). If you would prefer to write to us then our contact address is St Michaels Manor Hotel, Fishpool Street, St Albans, Herts, AL3 4RY.